13 Nov Build your Business with Social Media - VIRTUAL Build your Business with Social Media - VIRTUAL Friday, November 13, 2026 (9:30 AM to 12:30 PM) 3.00 Education Credits Live Streaming 3CE Credit Class, Live Streaming, Social Media, Specialty Credits, Technology Details You're Registered! DescriptionLocationInstructorsCancellation Policy Build Your Business with Social Media – VIRTUAL – 3 CE – FR Core Course Date: Friday, November 13, 2026 Time: 9:30 a.m. – 12:30 p.m. Instructor: Ivan Hernandez Member Price: $25 Non-Member Price: $35 Location: Live Streaming via Zoom Please note: Two days prior to the class, you will receive an email prompting you to complete a brief form. Completing the form is the only way to receive your Zoom link, which will be sent in a separate email afterward. About the Course: Social media has become an essential tool for real estate professionals looking to build their businesses, strengthen their personal brands, and connect with clients in their local markets. This course focuses on three of the fastest-growing platforms in real estate marketing—Instagram, TikTok, and YouTube. Participants will explore how these platforms can be used to increase visibility, create engaging content, generate leads, and develop lasting client relationships. From posts and reels to video content, participants will learn strategies for using social media more effectively to promote their real estate business and connect with potential clients. Learning Objectives: After taking this class, participants will be able to: • Identify the benefits of using Instagram, TikTok, and YouTube as real estate marketing tools. • Understand how social media can be used to build a personal brand and increase visibility. • Identify strategies for creating engaging social media content, including posts, reels, and videos. • Understand how social media content can be used to connect with clients and potential clients in a local market. • Apply social media strategies to generate leads and promote real estate listings and services. • Develop a more effective social media presence to support long-term business growth. ORRA Virtual Professional Development Course Policies ORRA Camera-On Policy — Required for Credit ORRA requires all participants in a virtual class, including auditors, to have their cameras on at all times, ensuring they are visible and fully engaged. Noncompliance with ORRA’s camera-on policy will result in removal from the class and forfeiture of credit. Course Participation & Requirements Participants are expected to follow all applicable ORRA policies, Professional Development policies, course requirements, and instructor directions. ORRA reserves the right to remove any participant who does not comply with applicable ORRA policies or course requirements. ORRA follows all FREC attendance rules. Email Notifications To ensure you do not miss any important notifications, please regularly check your spam or junk email folder for emails from the ORRA Education Team. If you find an email from us there, please mark it as “Not Spam” or move it to your inbox to ensure you receive the information in a timely manner. Live Streaming Live Streaming Ivan Hernandez Ivan’s journey in the Real Estate business began in the tech world, as an account specialist for CoreLogic, servicing national MLS’s in 2017. His journey continued at the local level and became a trainer for new agents at the third largest MLS and Realtor Association in the country, Broward, Palm Beaches & St. Lucie REALTORS® & BeachesMLS in South Florida. During his tenure, he delved into the training of MLS technologies, new agent orientation, professional standards, and ethical environments of the business. In the association, he served on multiple committees, including staff liaison for community outreach. He also taught a CE course for the association on MLS Policy & Professional Standards. CANCELLATION/NO-SHOW POLICY All courses cancelled more than 48 hours prior to the course date will receive a refund. Cancellations with less than 48 hours’ notice will receive a credit toward another course scheduled during the same year. It is the responsibility of the member to notify ORRA of any educational credit being used. “No Shows” forfeit the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or by email at education@orlandorealtors.org.