Class 4 CE

23 Sep

Negotiating Skills for Realtors

Negotiating Skills for Realtors

Monday, September 23, 2019 (1:00 PM to 5:00 PM)
4.00 CE Hours
Orlando Regional Realtor Association, Orlando, Florida

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Negotiating Skills for REALTORS
ORRA Member Pricing: $10
Instructor: Sal DiStefano

A transaction with opposing counterparts is never comfortable! What can you do to "calm the storm" and bring a transaction to an amicable successful close? 

This course examines the art of negotiation and what it can mean for a real estate professional when practiced correctly. It will help REALTORS® determine what negotiation is and how they can use it to find a solution.

Negotiating means finding a suitable compromise while keeping the focus on what each party needs to get out of the situation.  Negotiation is a valuable skill that can prove to be beneficial in both professional and personal situations. REALTORS®  will learn about themselves and how to better negotiate with their clients. Best of all, it will help them earn more money and get the results they desire!

What REALTORS® will learn:
• Provide an environment where the parties involved are aware of each others needs and are will to work together
• Bring to a conclusion a negotiation where each participant leaves satisfied with results
• Explain merit based negotiation and how beginning with a desired outcome improves the well-being of all participants
• List the five power positions
• How each can be used in a specific negotiation to achieve the desired outcome 
• Demonstrate six negotiating tactics that benefit the parties to the negotiation.

ATTENDANCE POLICY
1. CE credit will not be awarded if arrival and check-in are not complete by 1:20 p.m. No exceptions. Please allow adequate commute time. 
2. Check in with ORRA staff and sign morning and afternoon attendance sheets.
3. FREC requires a licensee attend 90% of each of the classroom hours. Physical attendance is required for the duration of class. 
4. Electronic note-taking is permitted on silent devices, only. Cell phone use is permitted during designated breaks.  

Special Disabilities:  Accommodated with advance notice.

CANCELLATION/NO-SHOWS
Cancellations not received within two (2) days prior to class start time will result in the forfeiture of the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or email at education@orlandorealtors.org

Orlando Regional Realtor Association - Conference Center
Orlando Regional Realtor Association (Conference Center)
1330 Lee Road
Orlando, FL 32810

Map & Directions

Sal DiStefano
Sal has been buying and selling real estate since 1984 in Cape Coral, FL. As an investor, he has had skin in the game and has seen the highs and lows this business can offer. Sal obtained his real estate license in 2013. Sal went his first year without a commission check followed by a 6- igure income in year two and beyond with many stories to tell along the way. Two years later he opened his own brokerage with his daughter Calee. Sal and Calee have enjoyed continued success in 2017 and 2018 being voted best real estate brokerage by the local community readers’ poll. They both attribute that success to the fact that over 90% of their business each year is obtained by referrals. Referrals are the best compliment a REALTOR® can receive. You can’t achieve that statistic without an above average understanding of how to communicate, build rapport and negotiate with and for your customers. Each sale and customer is unique, therefore requires different communication and negotiation styles. 


Before obtaining his real estate license and brokerage, Sal was a National Training Director in the advertising industry for 20+ years. Sal has a passion for instilling confidence in new agents through education and example. He has trained thousands of new sales people over the years and has the ability to create an engaging and comfortable learning atmosphere. Sal has been certified in DISC personality trainings and recently completed GRI. 

Sal has two children, one son and one daughter, along with two wonderful grandchildren. Sal is originally from Milwaukee, WI where he grew up in the family restaurant industry and owned many businesses. He studied communications at Marquette University and was a state debate and public speaker champion.

CANCELLATION/NO-SHOWS
Cancellations not received within two (2) days prior to class start time will result in the forfeiture of the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or email at education@orlandorealtors.org