Market Like a Rockstar- on a Roadie's Budget (3CE)
Member Price: $25
Non-Member Price: $35
Location: 5421 Diplomat Circle, Orlando FL 32810

Course Description
Marketing has evolved dramatically in recent years. Consumers are constantly bombarded with messages, making it harder than ever to break through the noise. Traditional mass-marketing methods like print ads, yellow pages, and direct mail are fading, while targeted, digital-first strategies—including social media, video, search engines, and relationship-based marketing—are now essential.

This session will help you develop a powerful, budget-friendly marketing plan that aligns with today’s digital landscape. You’ll gain hands-on experience with user-friendly tools and resources that make it easy to create high-quality marketing materials, regardless of your tech or design skills.

What You’ll Learn

• How consumer behavior has changed and what it means for your marketing strategy.
• How to identify your personal brand and marketing niche to better connect with your audience.
• How to build a content marketing strategy that attracts and engages consumers.
• How to use SEO, social media, blogging, and video to enhance visibility and credibility.
• How to leverage a website as the hub of your marketing to improve search rankings.
• How to effectively use video and YouTube to foster relationships and grow your audience.
• How to ensure compliance with state and federal marketing regulations and National Association of REALTORS® policies.

By the end of this course, you’ll have a clear, actionable marketing strategy tailored to your business, allowing you to reach and engage consumers more effectively—without overspending.

Course Format

This interactive, in-person session includes lectures, live demonstrations, and hands-on activities, ensuring that you leave with the knowledge and confidence to implement modern, results-driven marketing techniques immediately.

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Orlando Regional Realtor Association
Orlando Regional Realtor Association
5421 Diplomat Circle
Orlando, FL 32810

Map & Directions

Craig Grant

Craig Grant, president of EasyRealtySites and The Real Estate Technology Institute, 2 companies whose goal is to elevate the real estate industry through technology & education. With over 150 speaking engagements around the US each year including many of the industry's top events he is considered one of the top technology, marketing & risk management instructors around.

As his motto, "Advanced Real Estate Technology Instructed at a Pre-K Level states, Craig is able to take extremely complicated technology topics and present them in a way that the average non-technical person not only understands, but is able apply it to improve their business.