01 Dec Modern Real Estate Marketing Bootcamp 2 Day Certification Modern Real Estate Marketing Bootcamp 2 Day Certification Thursday, December 1, 2022 (9:00 AM) to Friday, December 2, 2022 (4:00 PM) Orlando Regional Realtor Association, Orlando, Florida Technology Details You're Registered! DescriptionLocationInstructorsCancellation Policy Modern Real Estate Marketing Bootcamp Certification - 2 Days ORRA Member Pricing: $49 Instructor: Craig Grant This course will offer 6CE per day. Lunch Provided! Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including how to: Day 1 ● Determine your personal brand & marketing niche to effectively connect with and service consumers ● Determine how to create your content marketing strategy to effectively connect with and service consumers ● Identify your social object, contract, and marketing strategy to effectively connect with and service consumers ● Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers ● Identify how to effectively leverage a website as the hub of all your marketing activities & search engine optimization (SEO) to effectively connect with and service consumers ● Identify how to effectively leverage video & YouTube to effectively connect with and service consumers Day 2 ● Leverage Social Media & social media advertising to effectively connect with and service consumers ● Leverage Ratings, Reviews, Recommendations & In Search Ofs (ISOs) to effectively connect with and service consumers ● Leverage Relationship-based marketing techniques to effectively connect with and service consumers ● Identify the federal and Florida state laws as well as the National Association of REALTORS policies that involve marketing to ensure all your activities are legally compliant ● Gain tools that will allow you to create your own marketing materials to effectively connect with and service consumers The course will also include an overview of Florida state & federal laws as well as the National Association of REALTOR policies to ensure that all marketing and communication is done properly and compliantly. By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way. ATTENDANCE POLICY 1. CE credit will not be awarded if arrival and check-in are not complete by 9:30 a.m.. No exceptions. Please allow adequate commute time. 2. Check in with ORRA staff and sign morning and afternoon attendance sheets. 3. FREC requires a licensee attend 90% of each of the classroom hours. Physical attendance is required for the duration of class. 4. Electronic note-taking is permitted on silent devices, only. Cell phone use is permitted during designated breaks. ASSISTANCE: ORRA will make every effort to ensure that onsite programs are accessible to all. Call 407-513-7268 to provide advance notice to staff regarding need of assistance. CANCELLATION/NO-SHOWS Cancellations not received within two (2) days prior to class start time will result in the forfeiture of the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or email at education@orlandorealtors.org. Orlando Regional Realtor Association Orlando Regional Realtor Association1330 Lee RdOrlando, FL 32810 Map & Directions Craig Grant Craig Grant, president of EasyRealtySites and The Real Estate Technology Institute, 2 companies whose goal is to elevate the real estate industry through technology & education. With over 150 speaking engagements around the US each year including many of the industry's top events he is considered one of the top technology, marketing & risk management instructors around. As his motto, "Advanced Real Estate Technology Instructed at a Pre-K Level states, Craig is able to take extremely complicated technology topics and present them in a way that the average non-technical person not only understands, but is able apply it to improve their business. CANCELLATION/NO-SHOWSCancellations not received within two (2) days prior to class start time will result in the forfeiture of the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or email at education@orlandorealtors.org.