It’s safe to say social media is here to stay—and it should be an integral part of every Realtor®’s business. Yet many agents spend countless hours posting content without generating measurable new business, while others aren’t sure where to start.

In this class, you’ll learn the true purpose of social media: building trust, strengthening relationships, and creating consistent engagement with your audience—while staying compliant with FREC rules and regulations and the REALTOR® Code of Ethics. We’ll cover how to identify your ideal audience, where to find them, and how to create content that speaks to their interests and concerns through valuable, relevant information.

You’ll also explore best practices for protecting client and customer information, improving risk management, and reducing your exposure to common online threats—so you can market confidently, professionally, and safely.

She is a member of several real estate organizations, including the National Association of REALTORS® (NAR), the Florida REALTORS® association, the Orlando Regional REALTOR® Association and the Women’s Council of REALTORS®. 

Carrie chose to work for Premier Sotheby’s International Realty because of the Sotheby’s International Realty® history, tradition and quality. In addition, she was fascinated by the level of service that the company provides to both its associates and its customers. She feels that consistency is key, and with Sotheby’s International Realty, you know you are getting the highest standard of luxury. Carrie is a licensed real estate instructor with the state of Florida. 

A former opera singer in New York City, Carrie speaks Spanish, Portuguese, French, German and Italian. Outside of real estate, she has been involved with the March of Dimes organization and the Garden Theatre. Carrie is the mother of three, two of which attend Windermere High School while her oldest is currently studying pre-med at Johns Hopkins University. She has been married to her college sweetheart for 22 years.