19 Jun Seven Deadly Sins of Pricing Property - VIRTUAL Seven Deadly Sins of Pricing Property - VIRTUAL Thursday, June 19, 2025 (1:30 PM to 4:30 PM) 3.00 Education Credits Live Streaming Listing Strategy, Real Estate Marketing Avoid pricing mistakes and learn how to maximize listing value and exposure. Details You're Registered! DescriptionLocationInstructorsCancellation Policy Seven Deadly Sins of Pricing Property, 3CE Course Provider: The Lancaster Institute (Outside Provider - VIRTUAL) Pricing a property inaccurately in today’s market can lead to costly consequences. This course guides agents through the key pitfalls that impact pricing and how to avoid them. Learn how to make effective pricing adjustments, ask the right questions during property tours, and distinguish between fact and influence when communicating with appraisers. We’ll also explore how pricing strategies align with search ranges on platforms like Zillow, Realtor.com, and IDX feeds—helping you maximize visibility and value for your listings. Important Note: This course is offered through The Lancaster Institute, a NEW external course provider. All class reminders, confirmations, and communications will be sent directly from The Lancaster Institute 24 hours before class start time. Please check your email—including spam or junk folders—for their messages, and mark them as “Not Spam” or move them to your inbox to ensure you receive all course-related updates in a timely manner. Live Streaming Live Streaming Brent Lancaster Brent Lancaster combines his love of the business of real estate with his passion for education. Brent is celebrating his 21st year as a licensee! He has been President + CEO of Bob Brooks School since 2015 and created the Lancaster Institute in 2020. He offers a variety of solutions to the challenges agents face in today’s real estate environment. As president/CEO of one of the nation’s oldest real estate schools, he offers a variety of solutions to the challenges agents face in today’s real estate environment.In 2003, Brent developed his first online course and has spent every year since searching for innovative ways to bring quality and consistency to every agent using multiple delivery formats. Today, he continues to teach classroom instruction but has transformed the traditional brick and mortar classroom into a multimedia educational experience called On-Live™ and his goal is to provide quality and consistency to all agents through his virtual education platform.Brent is also the broker/owner of his own real estate firm, Brent Lancaster & Associates. CANCELLATION/NO-SHOWSAll courses cancelled more than 48 hours prior to the course date will receive a refund. Cancellations with less than 48 hours' notice will receive a credit toward another course. “No Shows” forfeit the registration fee. Cancellations can be made through ORRA’s Professional Development Department at 407.513.7268 or email at education@orlandorealtors.org