Gold Key Certification (GKC) – Core Class – Excellence in Professionalism – 4 CE
Date: Thursday, September 10, 2026
Time: 12:30 p.m. – 4:30 p.m.
Instructor: Reese Stewart
Member Price: $25
Non-Member Price: $35
Location: ORRA’s Headquarters
5421 Diplomat Circle, Orlando, FL 32810

Veterans receive $5 off. To apply the discount, please register directly with the Education Department at 407-513-7268.

About the Course:

Elevate your reputation and grow lasting relationships with clients, colleagues, and business partners through the Gold Key Core Class – Excellence in Professionalism course. Designed to help you stand out as a trusted real estate professional, this class equips you with the skills and strategies needed to deliver exceptional service and build a strong, referral-based network.

By the end of the course, participants will gain practical tools to enhance their professionalism and earn the Gold Key Certification (GKC)—a designation that reflects their commitment to excellence and positions them as a trusted real estate professional in their community.

Complete this course along with one of the four Specialty classes to earn the Gold Key Certification (GKC): Excellence in Professionalism—a mark of distinction in customer service and professionalism.

Learning Objectives:

After taking this class, participants will be able to:

• Understand what consumer surveys reveal about REALTORS® and their quality of service and professionalism.
• Identify five ways to assess and improve customer service.
• Understand how training and accountability increase professionalism.
• Identify strategies to meet or exceed buyer and seller expectations.
• Recognize what it takes to set themselves apart from other real estate professionals.
• Develop strategies for dealing with difficult customers without losing the deal.
• Adapt their approach to meet the standards and expectations of buyers and sellers.
• Understand current disclosure issues and their impact on professional practice.
• Understand how risk management contributes to professionalism.
• Evaluate circumstances that motivate customers to buy and sell.
• Establish standards to provide professional services throughout the transaction, from start to finish.

ORRA In-Person Professional Development Course Policies

Course Participation & Requirements:

Participants are expected to follow all applicable ORRA policies, Professional Development policies, course requirements, and instructor directions. ORRA reserves the right to remove any participant who does not comply with applicable ORRA policies or course requirements.

ORRA follows all FREC attendance rules.

Certification Disclaimer:

The Excellence in Professionalism – Gold Key Certification is not affiliated with or endorsed by the National Association of REALTORS®.

Email Notifications:

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